Product thinking for what comes next.

News, articles and practical knowledge across product management, technology and AI development.

Product design and AI

How AI is reshaping the craft of product design - and why strong design judgement matters more, not less, as the tooling accelerates.

Agents only perform as well as the context they are given. A practical look at structuring product context so AI can act usefully.

What separates a north star metric that focuses a team from one that quietly distorts behaviour and priorities.

Empathy is a working practice, not a personality trait - and it shapes the decisions product managers make every day.

A curated reading list, updated as we come across writing worth your time. Have something we should read - or want our take on it?