About
Run by an operator who has shipped - not a theorist.
Fractional · Dubai · Global
The Founder
Abhik Nag
Founder & Fractional Product Lead
Yooktique was founded to give founders the product leadership they can't hire full-time yet - without the agency overhead. We come in, get aligned fast, and leave your team sharper than we found it.
13+
years in product & tech
$1M
cost savings delivered
10+
countries shipped into
1,000+
enterprise users served
Philosophy
Product management is a craft, not a checklist.
Yield over velocity
Shipping more features is not the goal. Shipping the right features, measured by outcomes, is.
Systems over heroes
Great product teams run on rituals, documentation and decision frameworks - not on one person's intuition.
Honesty over retainers
We tell you when we are not the right fit. We leave when the team is ready to run without us.
Track record
Built. Shipped. Proven.
Years of product work, told through the moments that moved a number.
Enterprise delivery
Shipped aviation-grade products at Airbus
As Product Manager/Product Owner, launched supply chain, logistics and aircraft maintenance products used by 1,000+ people across 10+ countries.
1,000+ users
Impact
Turned process waste into hard savings
Rebuilt workflows and automated manual handoffs, unlocking roughly $1 million in cost savings for the business.
$1M saved
AI products
Put conversational AI to work
Shipped conversational AI and RAG capabilities into enterprise products, lifting user acceptance to 80% and answer accuracy by 30%.
80% acceptance
Leadership
Led distributed teams that ship
Ran squads of 10+ engineers, architects, designers and testers across time zones using Agile and SAFe rituals.
10+ specialists
Execution
Brought order to a stalled backlog
Restructured a 70+ item backlog and introduced prioritisation frameworks that delivered 3 major releases in 6 months.
3 releases / 6 months
Discovery
Listened at real scale
Ran 200+ user interviews that shaped product priorities for a rollout across an 8,000-employee organisation.
200+ interviews
Credentials
Trained in both product and business
MBA from IIM Calcutta; SAFe POPM, CSPO and PSM 1 certified, with Microsoft Azure AI and data certifications.
IIM Calcutta MBA